This represents an extremely high forecast CAGR of 21.6% from 2020 to 2027. Source: Company registration statement Market & CompetitionĪccording to a 2020 market research report by Grand View Research, the global market for virtual reality activities was an estimated $10.3 billion in 2019 and is expected to reach $49.3 billion by 2027. The Sales and Marketing efficiency rate, defined as how many dollars of additional new revenue are generated by each dollar of Sales and Marketing spend, rose sharply to 5.7x in the most recent reporting period, as shown in the table below:

Sales and Marketing expenses as a percentage of total revenue have been dropping as revenues have increased, as the figures below indicate: RBLX pays the 30% percentage fee to major app stores as a large developer, although this amount may be under downward pressure in the future. The firm acquires new users through major app stores and through online media, word of mouth and earned marketing. Roblox has received at least $500 million from investors including Altos Ventures, First Round Capital, Index Ventures, Meritech Capital and Tiger Global Management. Management is headed by founder, president and CEO David Baszucki, who previously held various roles at Knowledge Revolution.īelow is a brief overview video of Roblox' official 2020 trailer:

San Mateo, California-based Roblox was founded in 2004 to create a place for consumers to create, play and interact with others in an online 3D environment. I’ll provide a final opinion when we learn more IPO details from management.

RBLX has produced enviable growth in user activity, bookings and revenues, but continues to generate high operating losses. The firm has created an immersive 3D digital gaming platform for consumers and developers. Roblox Corporation ( NYSE: RBLX) has filed to raise $1 billion in an IPO of its Class A common stock, according to an S-1 registration statement.

Roblox stock ipo release date